WINGSTOP

2019 - 2022

Starting in early 2019, while working with the incredible 3Headed Monster agency in Dallas, Texas I had the unique opportunity to work on the Wingstop brand as an illustrator, designer and art director.

We were invited to contribute to conceptual pitches, social media, broadcast, special events, new product launches, retail assets as well as design products to go in their newly minted Wing Shop.

ILLUSTRATION

WING ART

What had originally started as a social assignment, quickly became part of the brand DNA of Wingstop that would eventually make its way onto products and even onto the walls of Wingstop's Global Support Center in Addison, Texas.

I created the challenge of taking 3 of Wingstop's 4 core flavors and capturing the essence and energy of those flavors through illustration and in a style that felt uniquely different.

Social media rapidly became an efficient way to translate the brand's

swagger and diverse tone in a variety of different styles

ART DIRECTION

WINGSTOP VIRGINS

Surprisingly, there are actually people out there who have never had Wingstop. Ever. So we made a short video series to let this rare breed of people know just what they had been missing out on.

Creative Director: Shon Rathbone

Art Director: Travis Hanson

Copywriter: Joel Austin

Videographer: Nate Scheifelbein

ART DIRECTION/DESIGN

11 FLAVORS OF LOVE

Valentine’s Day is a day of love. What better way to showcase that love by ordering some wings and trying out a position from 11 Flavors of Love, the only book that spices up your wing-eating nights.

Creative Director: Shon Rathbone

Art Director: Travis Hanson

Designers: Travis Hanson & Jake Watson

Copywriter: Joel Austin

Add a Title

PLAY

ART DIRECTION

WINGSTOP'S 25th ANNIVERSARY

To celebrate Wingstop's 25th Anniversary, we found some of the hottest social media celebs, put them in a 94 Corvette with Anthony Anderson and Wingstop wings, and let the cameras roll.

WINGSTOP

2019 - 2022

​

Starting in early 2019, while working with the incredible 3Headed Monster agency in Dallas, Texas I had the unique opportunity to work on the Wingstop brand as an illustrator, designer and art director.

We were invited to contribute to conceptual pitches, social media, broadcast, special events, new product launches, retail assets as well as design products to go in their newly minted Wing Shop.

​

ILLUSTRATION

WING ART

What had originally started as a social assignment, quickly became part of the brand DNA of Wingstop that would eventually make its way onto products and even onto the walls of Wingstop's Global Support Center in Addison, Texas.

​

I created the challenge of taking 3 of Wingstop's 4 core flavors and capturing the essence and energy of those flavors through illustration and in a style that felt uniquely different.

Social media rapidly became an efficient way to translate the brand's

swagger and diverse tone in a variety of different styles

ART DIRECTION

WINGSTOP VIRGINS

Surprisingly, there are actually people out there who have never had Wingstop. Ever. So we made a short video series to let this rare breed of people know just what they had been missing out on.

​

Creative Director: Shon Rathbone

Art Director: Travis Hanson

Copywriter: Joel Austin

Videographer: Nate Scheifelbein

ART DIRECTION/DESIGN

11 FLAVORS OF LOVE

Add a Title

ART DIRECTION

WINGSTOP'S 25th ANNIVERSARY

To celebrate Wingstop's 25th Anniversary, we found some of the hottest social media celebs, put them in a 94 Corvette with Anthony Anderson and Wingstop wings, and let the cameras roll.

​

Creative Director: Shon Rathbone | Art Director: Travis Hanson | Videographers: Rob Rigdon & Nate Scheifelbein